Communication Programme:

• Priming of the media including Liaison with Editors, Mapping of the media the media list for the project.

2          During the project:

• Sustained engagement with the media: Follow up to generate ideas basis individual interest areas, ensuring publishing of stories (about 10 days)

3          Content Development:

• Press Invitation
• Factsheets
• Briefing Document for IDA
• Pitch/Information Notes
• Draft media responses
• Research, writing, editing and publishing of Articles/interviews/opeds/ blogs/ feature/pieces/stories
• The article written by the agency will be approved by I DA before sharing it with the media

4          Strategic Counsel:

• Overall strategy, counsel and co-ordination to meet communication objective
• Identifying the right kind of resource people to share key messages with media, reaching out and facilitating their presence at the workshop